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Tourism launch up for awards

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THE Visit Jersey summer brand launch has been shortlisted for three national marketing awards.

The virtual reality campaign is a finalist in the UK Chartered Institute of Marketing awards, in two categories – best brand-building campaign and best integrated campaign.

In addition, it has been shortlisted in the Travel Marketing Awards in the Integrated Campaign of the Year category (up to £1 million spend).

The campaign launched in June alongside the new Visit Jersey brand and website and was the first UK-focused virtual reality tourism activity of this nature, with ten 360-degree videos produced by Oi.

It was marketed on social media, online display advertising, on-demand video advertising, direct mail and email.

The videos on the Visit Jersey Facebook page were viewed more than 135,000 times, with branded Visit Jersey cardboard virtual reality headsets sent out to 'bloggers and vloggers' who shared their experiences with social media audiences.

A video of Londoners at a Shoreditch venue watching the live-streaming of a Jersey sunset received more than 185,000 views on Facebook.

The winners of the awards will be announced in March and April.

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