Last year customers managed to drink EC Event’s inaugural Jersey Beer and Cider Festival dry of guest ales in just one night, leaving the organisers having to order emergency barrels from local brewers for the rest of the weekend.
Julie Settle, director of EC Events, said that this year Jersey’s drinking capacity would not be underestimated and that more than 100 kegs of guest ale were being brought in for the reformatted three-day event.
The event, which will feature gin in addition to beer and cider, is also due to sell a specially brewed ale called Hot off the Press, due to EC Events being part of the JEP’s parent company, the Guiton Group.
‘It was so successful last year that we have ordered twice as much beer this year. We are going to have a really strong range of guest ales again, as well as some local beers,’ said Mrs Settle.
‘I think the range of guest ales last year was good – that was the feedback we had and it showed by the fact that it was all drunk so quickly.
‘Having Hot off the Press brewed especially for us is also really exciting. We are going to have plenty of live music acts again but it is too early at this stage to announce who they will be.’
This year’s event is due to open at 4pm on Thursday 12 September, following the Battle of Britain air display.
In addition to Hot off the Press, which will be brewed by Pat Deans of the Liberation Group, more than 50 guest ales are due to sold.
Thatchers’ new and traditional ranges of ciders – such as Rose, Rascals, Stans and Gold and Haze – are also set to be sold there, as well as Bulldog gin, with London Essence mixers, including Rosemary and Grapefruit, bitter orange and elderflower, ginger and classic tonic.
Tokens will be used to purchase drinks and food. The opening hours will be 4pm until 10.30pm on 12 September and 1pm until 10.30pm on 13 and 14 September.
Tickets costing £10 are due to be sold via Eventbrite and will include a pint ofHot off the Press, Thatchers or a single gin, together with a glass.
For more information visit beerfestjersey.com.
