This newspaper is working with the Co-op to promote the industry – under the title of a ‘Ray of Jersey Sunshine’ – for three weeks from Saturday.
Shoppers who buy a copy of the JEP on Saturday will be given a free bunch of daffodils.
Throughout the campaign daffodils will then be on sale at every Co-op checkout and promoted in farm shops, with special offers in place. The JEP is encouraging Islanders to give the flowers to someone special in their lives.
Mark Cox, Co-op chief operating officer, said the company was happy to fund the campaign and to make sure growers get a fair price for their flowers.
‘We can all play a part in raising awareness of the local daffodil industry, as the Keep Jersey Farming campaign is doing for the whole agricultural industry because it is good for the economy, creates more jobs and makes farming sustainable. Ultimately for us it’s a local fair trade promotion to make sure that local producers receive fair reward for the produce they are selling,’ he said.