High-street presence boosts Telecom sales

High-street presence boosts Telecom sales

The States-owned company celebrated a year’s business in their new shop last Tuesday and say that they have not been affected by increased competition.

Cable & Wireless entered the market last year and Airtel-Vodafone launched this year.

Jersey Telecom say that general sales in the shop have far exceeded targets, with a 21 per cent increase during the year and that, despite increased competition, mobile sales have continued to rise.

They report an increase in people moving from Jersey Telecom’s pay-as-you-go service to a mobile contract which has contributed to a three per cent rise in new pay monthly subscriptions over the past year.

They also say that the percentage of customers who pay a monthly subscription, who are still under their 12-month contract, has risen from 49 per cent during the first six months of last year to 56 per cent in the first six months of this year.

Yannick Fillieul, head of home and small business solutions at Jersey Telecom, said: ‘Moving the shop to Queen Street was definitely the right move in the face of increased competition.

We are particularly pleased that the number of customers on a pay monthly mobile contract has continued to increase.

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