So suggests Miles Templeman, director general of the Institute of Directors and an experienced marketing specialist who headed household brands such as Daz, Ribena and Levi’s jeans before becoming managing director of Threshers, then the Whitbread Beer Company and subsequently chief executive of Bulmers.
Mr Templeman, who was in the Island last week to visit the Jersey branch of the IoD, said: ‘ I know there are endless debates about is it right, wrong, appropriate, and you’ll never get everyone to agree.
I think once you’ve done the design work, you then say let’s live with it, use it, not waste any more money endlessly debating it, it’s not going to change the world, but make sure it gets seen.
