ITV sees Brits audience grow as Harry Styles scoops four awards

More than three million viewers tuned into the Brits this year, according to overnight figures.

ITV said 3.3 million viewers on average watched the programme, which ran from 8.30pm to 10.45pm on Saturday, and was hosted by comedian Mo Gilligan at the O2 arena in London.

The number of viewers who saw Harry Styles collect four awards, including the coveted artist of the year, peaked at 3.9 million.

The Brit Awards 2023 – Arrivals – London
Sam Smith arrives the Brit Awards (Ian West/PA)

Highlights of the show, which returned to a Saturday night slot from midweek, included Sam Smith performing a risque rendition of their hit single Unholy plus performances by Styles, Lizzo, who wore a pink fluffy outfit, Wet Leg, Stormzy, David Guetta and Lewis Capaldi.

The Brit Awards 2023 – After Party – London
Amy Love, right, and Georgia South from Nova Twins attending the Brit Awards after-party (Suzan Moore/PA)

The band, comprised of Rhian Teasdale and Hester Chambers, are due to head out on tour as Styles’ opening act in the coming months.

Beyonce picked up two wins at the awards – for best international artist and best international song for Break My Soul.

The 41-year-old, pop superstar was not present but in a video message said: “Thank you so much for this incredible recognition” before thanking her British fans.

The Brit Awards 2023 – After Party – London
Eva Apioh attending the Brit Awards after party (Suzan Moore/PA)

Gilligan apologised for “technical difficulties” during the event before viewers were shown archive footage of Adele performing at last year’s ceremony.

This year also saw the return of the Brits after-party which was held at the Nobu Hotel in London.

It was attended by Amy Love and Georgia South from the heavy rock duo Nova Twins, rapper Bugzy Malone, singer-songwriter Tom Grennan, presenter Clara Amfo and singer-songwriter Ellie Goulding.

Both Grennan and the Nova Twins had been nominated for awards but lost out on the night.

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