Jersey can attract travellers looking for new experiences


JERSEY can be competitive in the ‘experience-based tourism’ market, Visit Jersey’s chief executive has said following claims that the Island is failing to take advantage of the trend.

Keith Beecham spoke out after RBS principal economist Stephen Blackman said he was ‘surprised’ that Jersey was not doing better at attracting visitors, as he said the Island had the right assets for experience-based tourism, where holidaymakers seek out new experiences while they are away, typically healthy activities.

Speaking at a Chamber of Commerce lunch earlier this week, Mr Blackman described himself as a ‘critical friend’ and said that the fashion for experience-based holidays, while ‘growing elsewhere’, was not in Jersey.

Mr Beecham said he agreed that trends had changed in recent years, with more tourists moving away from traditional sight-seeing holidays to seek new experiences when they travelled.

He added that ‘wellness’ breaks and activities such as yoga classes on the beach could boost Jersey’s tourism industry.

‘I think around the world, particularly in developed places such as America, Europe and Asia, people are looking for more experience-type holidays,’ Mr Beecham said.

‘It has replaced the idea of going somewhere just so you can say you have been there, which is things like going to the Eiffel Tower or London.

‘People are looking more for an experience when they travel. They are also more likely to take shorter breaks – to get away for a weekend or a couple of days midweek.’

Mr Beecham added that Jersey had the advantage of being a short flight from the UK.

‘I think that experience-based tourism is something that Jersey can deliver very competitively,’ he said.

‘The word you hear more and more is “wellness” breaks and you are increasingly seeing things like beach yoga becoming popular.

‘And we are ideal for people who want to come for a short break. People are more and more starting to take three or four short breaks per year.’

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Comments for: "Jersey can attract travellers looking for new experiences"

Mr Sensible

I will tell you new experiences, go to the royal square and visit either hostilery there and pay a visit to the loos, considering we are paying nearly 4 pounds for a pint the facilities you think you need to use would be spotless and up to date, well in both places they have not been updated since the 70s and are disgraceful, take a short walk to French lane and visit the pub there, the stench from the toilet areas are unimaginable.

How these places get a license to operate makes one wonder if the toilet facilities are disgraceful, what are the cooking areas like.

And if you are disabled it's impossible to use any of these places unless you walk to the new loos in Conway street in between drinks don't even bother going to town,

So Mr Beecham give it a try and enjoy the experience of town pubs


Section 15A under the food business regulation (UK). Not Mr Beecham's job description to inspect the toilets of the local hostilities.


I thought that he closed railways, not inspected bogs