The two-day event celebrates the cinema, cars, fashion and food of Italy and marks the first Italian festival in Jersey in two decades.
Among the highlights across the weekend are three cooking demonstrations from celebrity chef and This Morning regular Gino D’Acampo.
Founded by the Jersey Association for Italian Culture and sponsored by Jersey Gas, Viva Italia has seen hundreds of Islanders visit the People’s Park.
Mr D’Acampo said it was ‘fantastico’ to see so many people embracing Italian culture.
He said: ‘To see the Italian community abroad all together and working hard to promote Italy is extraordinary.’
