THE number of holidaymakers visiting the Island in 2016 was the highest it has been for five years, new figures from Visit Jersey show.
And the tourist body’s chief executive, Keith Beecham, said that Islanders had a key role to play in increasing that number by being ‘ambassadors’ for Jersey.
According to the figures, almost 356,000 people holidayed in Jersey last year – up from 347,000 the year before and 4,000 more than the target for the year. Just over half of these were first-time visitors to the Island.
However, the total amount spent by visitors in 2016 dropped by £15 million to £228 million. And the total number of visitors fell by 26,000 to 692,000 – with one of the biggest decreases among people staying in the Island for business.
The number of staying holiday visitors from the UK increased by seven per cent and from Germany by six per cent while those from France declined by six per cent and from Guernsey by 22 per cent.
Mr Beecham said that the figures were positive but highlighted some key areas to focus on this year.
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