Articles and adverts featured in The Times and The Telegraph as well as the London Evening Standard.
Adam Caerlewy-Smith, head of marketing at Visit Jersey, said that the organisation had aimed for a high-impact approach.
Visit Jersey began planning the campaign during summer last year with the first series of adverts appearing on Boxing Day.
Since 1 January, the Visit Jersey website has seen 252,565 hits – a 76 per cent rise in visits compared to the same period in 2016.
JEP Extra is more than just your daily newspaper. It’s multimedia package which delivers the paper to your door, your mobile and your tablet or PC daily
