The company, which replaced Jersey Tourism last year, has said it wants to boost visitor numbers to the Island to one million by 2030.
It hopes that a trade development partner will be able to raise the number of visitors by making sure that the Island appears in travel brochures and is presented as a holiday destination by travel agents.
Last year, tourists made 718,000 visits to the Island and spent an estimated £243 million.
Keith Beecham, the chief executive of Visit Jersey, said that the partner would ‘build our industry network in the UK and Europe’.
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