Daffodil sales boom as Islanders support growers after early losses

The Co-op, which is funding this newspaper’s Keep Jersey Farming promotion, says that in the first week, almost 6,800 bunches were sold – about 6,000 more than the same time last year.

With the campaign due to end this weekend, the Co-op has been spreading the last rays of sunshine by giving away bunches of daffodils in all the Island’s elderly care homes.

On Thursday Co-op chief executive Colin Macleod visited Pinewood Residential Home off Mont Millais to present bunches of daffodils to residents and staff.

The Ray of Jersey Sunshine promotions were launched two weeks ago to help farmers who had lost the early crop due to the unseasonably mild weather causing the flowers to bloom too early to reach local and UK markets.

For one day, Co-op stores and Holme Grown farm shop gave away free bunches with every copy of the JEP, amounting to almost 2,600 bunches.

Holme Grown in Grouville will again be giving a free bunch of daffodils with every JEP it sells on Saturday. Woodside in Trinity will give away a free bunch with any purchase, and the Co-op will be selling two bunches for £1.

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