The company’s head of marketing and export, Bob Jones, was in Beijing and Shanghai last week to meet representatives of ten major firms all interested in stocking Jersey UHT milk – which has a shelf life of up to nine months and can fetch up to £2.50 a litre in China. Demand for UHT milk there, he said, was growing by 300 per cent each year.
He told the Jersey Farming and Land Use Conference yesterday that one of the Chinese companies – an online retailer with 70 million registered users – had already sent him emails following up on their meeting saying that they would be very interested in a deal if the price and other details were right.
