Marketing tool for smaller businesses

It is estimated that 99% of SMEs will not reach their full potential, with poor marketing cited as one of the main reasons and the new site promises to help change that after developing a predictive algorithm that suggests marketing campaigns and activities that are most likely to work.

Adzet.com has already attracted interest from venture capitalists in the US and Europe to further refine the model and is launching the site globally in April and it aims to measure the return on investment of a company’s marketing.

It does this by using four powerful marketing management tools together to rank and monitor existing marketing activities and suggest new campaigns which show the highest potential.

Experts around the world are also used to provide additional targeted support and as new campaign information is added the system learns what works best for a particular business.

Simon Angelo founded Adzet.com following an 18-year career heading an advertising agency running direct response ads on TV, radio and through online channels around the world.

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