Business: Marketing finalists announced; and student art goes on show

Following a submission period last month, organisations selected by this year’s judges as finalists and now in line to win one of the ten awards on the night are as follows:

Condor Ferries, Healthaus Ltd, Elian, Spike Productions, Dorey Financial Modelling, JT Group, Jersey Business, Seymour Hotels, Aurigny, NatWest, Orchard PR, St John Ambulance, Sweet PR, EY Gibraltar, Jersey Finance Ltd, Minerva Trust and Corporate Services Ltd, Insight Vacations, HSBC Expat, Orchid, C5 Alliance Group, States of Jersey Police, CI Travel Group, Oi, RBS International, Jersey Crimestoppers, White Rock Brewery Co and Jersey Heritage.

  • The Chartered Institute of Marketing is the leading international professional marketing body, with 50,000 members worldwide.
  • First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice.
  • The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
  • It does this by providing membership, qualifications and training to marketing professionals around the world.

Work from all the finalists will be shown at the The Drift at the Royal Yacht Hotel during the awards evening, with the winners being selected by a panel of judges who this year include Bronagh Hunt, global marketing manager for Sailor Jerry; Sarah Pinch, president of the Chartered Institute of Public Relations; and Suzanne Cole, director of Best of Wales and a senior lecturer in marketing.

The inaugural black-tie pan-Channel Islands awards on Friday will feature an Oscars-style awards ceremony hosted by ITV news and sport presenter Murray Dron and will include visual and dance entertainment.

This will be followed by a dinner featuring a specially constructed menu and an exclusive party afterwards featuring music and a guest DJ.

Meanwhile, two additional sponsors have been announced for the awards. Airtel Vodafone will be sponsoring a text voting facility, which will enable those attending the event to choose the winner of the Marketing Excellence Award.

Channel Islands CIM branch chairman Steve Cartwright: 'This year's awards will take on a whole new look'

Peter Zunino, head of marketing at Airtel-Vodafone said: ‘Advances in technology have contributed enormously to the way consumers inter-act and influence brands, and we are delighted to provide the CIM with an SMS voting platform on the night that puts the voting power back into the hands of the CI marketing community.

‘Channel Island marketers have a great track record of delivering excellence in local, national and international markets and I look forward to celebrating this in the new format during the awards evening.’

In addition, Coca-Cola, which this year is celebrating the 100th anniversary of the original Coke bottle, will be a key area sponsor and sponsor of the Best Brand Campaign award.

Jo Ferbrache, retail and brand ambassador at Cimandis, the brand and distribution agents for Coca-Cola in the Channel Islands, said: ‘On 20 March, the same date as the CIM Awards, Coca-Cola marks 100 years of the iconic contoured bottle.’

Steve Cartwright, chairman of the Channel Islands CIM branch, said: ‘This year’s CIM Awards take on a whole new look and are designed to recognise the best marketing and communications campaigns from all sectors across Jersey and Guernsey, as well as celebrate creativity andinnovation among industry colleagues.

‘Opening up the awards to Guernsey this year has been an extremely positive move, as is reflected in the strong representation from organisations in both islands in the list of finalists. We are looking forward to seeing their work showcased at the awards.’

Viberts highlights young artists’ talent

LAW firm Viberts has joined forces with Victoria College to source and display a selection of their finest GCSE and A-level student artwork.

The display is part of a drive to support students and showcase the Island’s creative talent to Viberts’ clients.

The exhibition includes pieces by Mark Alner, Charlie Carter, Ben Hair, Oren Le Marquand, Tim Norman, Rupert Orr, Andrew Robertson and Joshua Yates. Their works are of a particularly high standard given the age of the artists and have already drawn in dozens of visitors who have given positive feedback.

A painting entitled ‘Frustration’, by former student and head of Dunlop House Ben Hair, has drawn particular interest, given its size and nature. Measuring six feet high by four feet wide, the piece is an oil-based, colourful self-portrait of the young artist biting his Victoria College school tie!

Ben, now 20, graduated from Victoria in 2013 with an A* in fine art and was inspired by Maggie Hambling, a British contemporary painter and sculptor who paints large-scale faces in brightly coloured oils.

Asked whether his piece was meant to be controversial, Ben grinned and said: ‘People often used to ask me that. I included the tie to add a new dimension to the portrait, so that it wasn’t just my face. The bright yellow tie added the extra colour I wanted, and the piece just kind of painted itself. There’s nothing more sinister in it than that.’

He added that he was glad Viberts had chosen it as part of the exhibition, as he didn’t think the huge piece would look right on the wall in

his parents’ house.

Ben is now using his creative talents to pursue a career as an architect. He is currently on a one-year placement as an architectu and Associates, while studying architecture at the University of Bath.

Viberts’ managing partner, Zoe Blomfield, said: ‘We are grateful to Victoria College head of art Jefferson Randles and headmaster Mr Watkins for taking the time to source the artwork and for entrusting Viberts with each piece over the next year.

‘The display has brought character and charm to our refurbished main lobby, and we look forward to welcoming visitors who wish to take in the impressive pieces.’

Mr Randles said: ‘Some of the pieces have been sitting in storage for some time, so it’s great to see them being displayed for the public at

Viberts.

‘As the exhibition demonstrates, we have some exceptional young artists who go on to lead successful creative careers.’

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