Free clothes – if it’s all white on the night

AN ISLAND clothing retail group is trying to boost sales and combat internet competition with an offer to reimburse shoppers the cost of their purchases if it snows on Christmas Day.

Cool customers: Richard Clews of the Collections Group with two friends outside Axle Man
Cool customers: Richard Clews of the Collections Group with two friends outside Axle Man

AN ISLAND clothing retail group is trying to boost sales and combat internet competition with an offer to reimburse shoppers the cost of their purchases if it snows on Christmas Day.

The Collections Group has come up with the novel offer to try to tempt people to spend more in its fashion stores. If more than two centimetres of snow falls at Heathrow Airport from Christmas Eve to midnight on Christmas Day, customers will receive a full refund on all purchases.

It will be in the form of Collections Group gift vouchers which will be sent within 28 days of receipt of the claim. The promotion is open only to purchases of £100 or more in a single transaction, made between 1 and 23 December.

Collections Group managing director Richard Clews said that they had worked with a marketing agency to hedge the risk so that they were able to make the offer.